We're now governed by PR professionals who aren't even very good at PR, as Scepticisle points out:
Cameron's "your country needs you" motif ... must have passed Coulson and Hilton by. Not just that in the most famous case of the government declaring that it needed you personally the reality behind the slogan was the establishment sending off a generation to needless suffering and slaughter in the trenches... also ... next week the government is going to be declaring loudly and clearly that it doesn't need tens of thousands of current state employees, told in no uncertain terms that their country doesn't need their services in the Conservative-Liberal Democrat imposed age of austerity.
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