Friday, 11 June 2010

I am not a brand

Stop trying to sell everything about yourself to everyone. Don’t just hammer away and repeat and talk at people—talk TO people... Do it because it’s good and feels important. Put up more cat pictures. Make more songs. Show your doodles. Give things away and take things that are free. Look at what other people are doing, not to compete, imitate, or compare . . . but because you enjoy looking at the things other people make. Don’t shove yourself into that tiny, airless box called a brand—tiny, airless boxes are for trinkets and dead people.

These are the words of Maureen Johnson, who is a human being, not a brand.