Thursday, 29 March 2018

Misleading £1 bus claim lacks ambition

Don't even think about making a dodgy claim about a £1 bus ticket. People will be outraged and you'll be forced to retract:
MEGABUS ads offering fares from £1 have been banned after the company admitted as little as one seat per coach was available for the price...

...Two people complained, saying they could not find fares at that price.

Megabus said the number of fares available at £1 varied due to factors such as the number of intermediate stops and whether tickets were booked for partial or full routes.

The Advertising Standards Authority said: ‘We noted in particular that only one of the £1 fares on the London to Bath route was for the full length.’ It ruled that the ads must not appear again in their current form.
Plaster a dodgy claim about £350 million windfall on a bus and nobody can stop you driving the bugger around the country for months.

Herr Goebbels must be chortling in his grave:
"The essential English leadership secret does not depend on particular intelligence. Rather, it depends on a remarkably stupid thick-headedness. The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous."

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