Sunday, 28 July 2013

Want more, want harder

 “Negativity,” an awkward coinage, has widely come to be used pejoratively. Magical thinking, too, has become increasingly popular as a way to gain the illusion of control in an uncertain world. Rhonda Byrne’s motivational best-seller The Secret, for example, basically says that you get what you wish for. If you don’t have the things you want, it means you don’t have enough faith. In this construct, neither insufficient effort nor bad luck plays a role...

The antidote for mild depression isn’t optimism, it’s exercise (trust me, a lot of research on that)... But what good does it do for organizers to pump people up with talk of victory? You might motivate them short term, so optimism to move people forward can work when you can give people specific, attainable targets, like organizing and running a soup kitchen. Don’t get me wrong, this sort of very tangible local action is incredibly valuable. But optimism and desire are the tools of marketers. They create and exploit object or status lust.
Susan Webber gives  'the corporate perma-fad for yet more chipperness' a well-deserved kicking. Offered for your enjoyment without further comment.