Susan Webber accused the cult of optimistic magical thinking of being the marketers' chosen tool of social control. Now for something completely different - David Graeber argues that deliberately infecting the disaffected with negativity and hopelessness has become the political incumbents' weapon of choice:
What happens when the creation of that sense of failure, of the complete ineffectiveness of political action against the system, becomes the chief objective of those in power?It's not new - it was Margaret Thatcher who gave us TINA (There Is No Alternative), but it's interesting to see TINA analysed as a deliberate, Machiavellian strategy.
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