I'm happy to find out that I was wrong about the idiotic marketing of "Manpoo", (shampoo for men). Although cited in Daily Dot articles from last year, Manpoo has apparently failed to become a Thing.
The creation of the original Manpoo product ("Manpoo New Man Revolution", no less), was funded by a very silly Kickstarter campaign:
Since then, a quick Google search confirms that the concept of "Manpoo" has failed to take the world by storm. There's nothing to suggest that the term's becoming either hip or generic. Urban Dictionary does have an entry for "manpoo" that predates the New Man Revolution product, although it also has a couple of alternative definitions which have nothing to do with hair care.
But otherwise, most of the few results come from New Man Revolution's own web site/Twitter account, plus a couple of desperate-sounding "reviews" (infomercials?) on sites called Neuromath and reviewopedia assuring readers that Manpoo New Man Revolution is totally not a scam (it hadn't occurred to me that it was, but now you've mentioned it, it would be rude of me not to at least consider the possibility...).
But so far, it looks as if most of the men who've seen Manpoo's ridiculous marketing have been "Meh." This gives me deep joy, after a year or so when so many other ridiculous things have gone mainstream. Well done, guys, you've partly restored my faith in my own gender. Now just knock it off with the "tactical" nonsense (which, sadly, is a Thing, as another swift Google search will confirm).
The creation of the original Manpoo product ("Manpoo New Man Revolution", no less), was funded by a very silly Kickstarter campaign:
"Pledge $100 or more Four bottles of Manpoo (Two Firm Handshakes and two Going Commandos) AND our incredibly comfortable tri-blend NMR t-shirt! Plus a sticker and hand written, manly, thank you letter."
Since then, a quick Google search confirms that the concept of "Manpoo" has failed to take the world by storm. There's nothing to suggest that the term's becoming either hip or generic. Urban Dictionary does have an entry for "manpoo" that predates the New Man Revolution product, although it also has a couple of alternative definitions which have nothing to do with hair care.
But otherwise, most of the few results come from New Man Revolution's own web site/Twitter account, plus a couple of desperate-sounding "reviews" (infomercials?) on sites called Neuromath and reviewopedia assuring readers that Manpoo New Man Revolution is totally not a scam (it hadn't occurred to me that it was, but now you've mentioned it, it would be rude of me not to at least consider the possibility...).
But so far, it looks as if most of the men who've seen Manpoo's ridiculous marketing have been "Meh." This gives me deep joy, after a year or so when so many other ridiculous things have gone mainstream. Well done, guys, you've partly restored my faith in my own gender. Now just knock it off with the "tactical" nonsense (which, sadly, is a Thing, as another swift Google search will confirm).
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