Balham, Gateway to the South

Thanks to Dieselpunk, my mind's currently on the romance of vintage travel - yes, I know that for all the tribulations of modern-day travel, there never was really a golden age, but some of the machines were things of beauty for all that. Some of the advertising slogans from the 'golden age' stretched the truth just a little bit - think of the re-branding of the Cornish coast as the "Cornish Riviera". But for real suspension of disbelief, I've just come across a rather splendid London, Midland & Scottish Railway poster advertising the delights of "Colwyn Bay, The Gateway to the Welsh Rockies"!