Is the tongue-in-cheek brand awareness campaign lurking under the hashtag dontsayvelcro so annoyingly patronising that it can be written off as a failure?
Or is the annoyance a feature, not a bug, deliberately engineered to fix the brand in the public's awareness by being as unignorably irritating as those wretched advertising meerkats?
I'd like to believe that the numpties who came up with this rubbish have failed miserably, but deep in my cynical heart I think they've probably just suceeded in trolling us for fun and profit. And I guess my failure to ignore them just illustrated how it works.
Or is the annoyance a feature, not a bug, deliberately engineered to fix the brand in the public's awareness by being as unignorably irritating as those wretched advertising meerkats?
I'd like to believe that the numpties who came up with this rubbish have failed miserably, but deep in my cynical heart I think they've probably just suceeded in trolling us for fun and profit. And I guess my failure to ignore them just illustrated how it works.
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