We'll only rip you off for your own good

The food industry "will be asked to shrink thousands of products or find other ways to cut their calorie content as part of a Government crackdown on junk foods." Apparently the industry is totally cool with this request. Can you guess why?

The Food and Drink Federation (FDF), which represents manufacturers, welcomed the plans.

A spokesman said: “We are pleased that the Government has confirmed the broadening of its focus beyond just sugar - and towards calories - as it seeks to tackle obesity. FDF has long advocated this ‘whole diet’ approach.

“Singling out the role of individual ingredients and food groups does not help consumers to make good choices about their diet, lifestyle or general health.”

Somehow it doesn't surprise me that the industry welcomes the opportunity to sell us smaller portions for the same price, while claiming that they're only doing it for our own good and insisting that "it's not our fault, the government made us do it."