Wednesday, 30 March 2016

Some people actually talk like this

We grew it from a dangerous idea to a brand that resonated globally. Of course it’s disappointing that the first broadcast window in the UK is then sold to the highest bidder, ignoring the risk a publicly owned channel like 4 took backing it.
Channel 4's chief creative officer, Jay Hunt.

I particularly like the concept of global resonance, which sounds like something from a New Age workshop for people who believe in Deepak Chopra and healing crystals - and bonus points for use of that bloodless expression of managerialist displeasure  "disappointing."

And the idea of a "creative officer" is quietly hilarious, too. Right now, I'm imagining a squad of creative privates doing drill practice, with the creative sergeant major screaming orders at them.