Synergy

Who says the wellness industry and the junk food industry can't be besties?

The University of North Carolina’s N.C. Children’s Specialty Clinic will now be known as the Krispy Kreme Challenge Children’s Specialty Clinic, named after a tasty treat that’s filled with fat and sugar and will make you obese and die.

The clinic, according to a release out of UNC, won’t be named after the Krispy Kreme Corporation, but after the “Krispy Kreme Challenge,” a grotesque feat of athleticism in which you run, binge on Krispy Kreme donuts and then run more to raise money for the clinic (Slogan: “2400 calories, 12 doughnuts, 5 miles, 1 hour”). You can view the “donut eating portion” of the run above. The event is sponsored in part by the Krispy Kreme Donut Corporation, which makes a product that is delicious and contributes to our national epidemic of fat, dying Americans. A place that’s designed to increase health will bear the trademark of a company that profits from destroying health. The thesis is named after its antithesis.

Gawker