Tuesday, 2 October 2012

A local shop for naughty local people

The pairing of womens' BDSM erotica with DIY products doesn't create the world's most obvious marketing synergy, but top marks to our local hardware shop, Sid Telfers, for giving it a punt.

Sid Telfers usually have a chalk board outside the shop advertising whichever product they're trying to shift that day. Yesterday, the board was headed 'Fifty Shades of Grey' and reminded potential customers that Sid's stocked rope, cable ties and duct tape.

Even better, they undoubtedly didn't pay a crack team of skinny latte-amped Bartle Bogle Hegarty ad execs the gross national product of a small African country to brainstorm that one.