Saturday 31 December 2011

Supping with the Devil

Don't drink fake vodka that could kill you or make you go blind and if you know of anybody who's supplying this illegal, toxic muck, shop them to the police; it might save somebody's life and being nicked is no more than these criminal entrepreneurs deserve.

It's quite a simple good guys / bad guys story. Think about into the legal, but scarcely less harmful, tobacco industry and things get a lot more complicated. The industry continues to invest the profits from harming its customers into advertising, where it's still legal, lobbying, misinformation, moving to less regulated markets, sockpuppetry and fighting any form of restriction every inch of the way, with just the occasional tactical retreat. Operating on the right side of the law, the industry has a lot more freedom to market its product, to openly (if discreetly) influence movers and to shakers and recruit potential consumers than a criminal enterprise producing dangerous knock-off booze or selling illicit drugs.

On the whole, I think it's best to have regulated drug production on the right side of the law. The tobacco barons might be worse than socially useless, but at least they don't generally add the victims of turf war shoot-outs to their tally of avoidable casualties, or create violent, lawless ghettos where society can't protect ordinary citizens, or generate armies of desperate addicts, reduced to robbery, mugging or prostitution to feed their habit.

Looking at the reality of big tobacco is still a sobering experience for people like me who favour a relatively liberal harm reduction approach to drugs over that good versus evil fairy tale called The War Against Drugs. To make licencing and control work, policymakers would have to deal with people who don't mind harming their fellow creatures for profit. And somehow, restrict and tax their activities to the extent that they do the minimum amount of harm, yet not so much that it's not worth trading legally and substantial numbers of suppliers are driven back underground and trade illegally, like the knock-off vodka merchants.

That, I think, is why we're stuck with so much inefficient and punitive anti-drug legislation. Introducing a controlled market in drugs, calibrated to cause the minimum harm seems like the best way to go, but a portion of the benefits would inevitably be neutralised by the drug suppliers bending every rule in the book to translate some of their profits into barely legal ways of promoting their product and growing their market.  People would die, making the policymakers who did deals with ruthless and socially irresponsible suppliers look weak and compromised. And saying what you're for and against in stark black and white terms, rather than dealing in the precise shade of grey that yields the least worst solution in the real world, just sounds so much more sincere and satisfying.

It's easy to be angry at the irrationality and injustice of it all, but damn near impossible to imagine how to effectively sell harm reduction in a way that will trump the emotional appeal of going after the bad guys.

0 comments: